The sales funnel for Internet purchases

This is an eye opener. The author Michael Litt of Vidyard and describes for us how to use video to influence the purchasing process on the Internet. Michael breaks down the purchase process into five step:

• Interest
• Learn
• Evaluate
• Justify
• Purchase

This GREAT article from Marketing Land, Michael breaks the sales funnel down by stats and also give excellent insight on how th make Views move through to the Purchase stage.

This is a good article for all those who are struggling with  to convert viewers into purchasers (views into sales).