Sometimes you need to go back to basics!

The begining of the year has some blind traps:

1. We have a new annual budget so we start to think  what to do in January - WRONG! You should start in Summer/Autumn the previous year as January of the comming year is when you need the results! Don't wait till Winter as you will be fully engaged in making the year-end sales targets and closing the fiscal year.
2. Things are slow when it comes to decision making - some people aren't back from Winter vacation while others are still recovering from the New Year's party and are still in holiday mood. Have the decisions you need for January made and signed off against in December - before you break for Christmas!
3. Changes within your organization or with your suppliers/customers - this bring organizational chaos for a while before things start working. People need time to adjust to the new changes. Make your changes in December, so that in January your organization is coming out of the "drop" that changes initially generates.

Neil Patel of Marketing Land does a brilliant job in this article of reminding us about January - he also has 6 brilliant tips on how to keep your web site healthy - have a read. It will be time well spent! the article is called:

6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months