I love Google's URL shortner. Why - because it is from google.
A URL shortner basically takes a looooooong URL and gives you a short URL for you to use in your blog, website or social media. This is very uselfull if you have a limited amount of characters for your post, or when the original URL is crazily long. Helps your post look professional too.
Just about all URL shortners work in the same way, but even though I cannot prove it, I have this inherent gut feeling that google does a better job with URLS that are its bread and butter for search indexing and Ad revenue.
A lot of people use Bitly. A fuller list can be found on the WiKipedia article on URL shortening.
GogtshtrURLS ;)
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